'Keep' - Evaluation
My evaluation answers the following four questions: How does your product represent social groups or issues? How do the elements of your production work together to create a sense of branding? How do your products engage with the audience? How did your research inform your products and the way they use or challenge conventions? The social group or issue that my marketing campaign for 'Keep' represents relates to gender stereotypes that I found were common in thriller movies. My protagonist, a vulnerable woman alone, who is presented initially as the victim in the film, follows stereotypical conventions in thrillers of women who need to be saved. I reinforced this by using further conventions I had found during my research, such as the use of camera angles and music that was typical of thrillers. I made my protagonist look vulnerable by using a birds-eye-view shot at the start of my teaser trailer to look as if someone was in control of her, something that was a common trope of...
