Analysing Theatrical Trailers - Conclusion

Analysing Theatrical Trailers - Conclusion

In the two trailers that I considered there were some common conventions that they both followed. 

• Both trailers were roughly the same length - approximately 2 minutes 30 seconds 
• They identified the film producers, through idents 
• They explained when the film was going to be released
• Both trailers followed the same story arc, giving a good indication as to what the film is about and how it develops - lots of plot detail and characterisation
• Both build tension in different ways, utilising the use of music to great effect
• They will grab the attention of the audience and entice them to want to see the films
• They include common conventions on title cards, such as taglines, names of director, name of the film, release date and social media links

There were some differences, for example, 'Deadpool & Wolverine' did not specifically give the names of the main actors, but I suspect that the filmmakers will rely on the fact that those in the audience will already know who they are and not need to be told.