Comparing Different Types of Trailers

'Nosferatu' Trailers

The first film I am going to look at that have different trailers is 'Nosferatu'.

There are production company idents
There is eerie music. At the outset, it is contrapuntal, childlike, contrary to the horror that is about to unfold in the film
There are a variety of scenes from the film, all cut, in quick succession, showing different aspects of the film, giving a glimpse of what the plot it about
Genre is established through iconography and music
The editing is fast-paced overlayed with dramatic music
Many of the characters are separately introduced
We learn a lot of information about the plot
Fades are used as editing transitions
The name of the writer and director is displayed on title cards
The name of the film is displayed on a title card
It is flagged to show at Christmas (release date)
There is a tagline
The costumes are gothic following horror conventions

Shorter than the theatrical trailer
Establishing shots
Very loud screams in the scenes making it clear this is a horror film
Creepy non-diegetic music throughout
Name of the director and writer flagged on title cards
A variety of shots, long distance, medium distance, close ups all edited and arranged to be fast-paced
Some of the plot is revealed, though it mostly focuses on building suspense through the characters repeating the same phrase "HE IS COMING"
Brief tease of the antagonist
Tagline at the end "SUCCUMB TO THE DARKNESS" - signposts to be released at Christmas 2024
Film title shown at the end

Brief ident at start
Very short - roughly 30 seconds
Very fast pace of editing
Reviews of the film inserted on title cards - speeding up towards the end
Name of director and writer flagged
Name of the production company flagged
Voiceover at the end of the clip flagging that the film is showcasing at IMAX - to generate higher revenues
Name of the film flagged at the end with the date of release at Christmas
Terrifying music throughout referencing horror genre

Eliana's advanced media blog