Comparing Different Types of Trailer

Red One Trailers

The second set of trailers I will analyse come from the action/comedy 'Red One'.

Name of film companies (idents at start)
Variety of music throughout the sequence - Christmas music, comedy/action music - all non-diegetic
Main characters all introduced
The plot line is revealed so everyone knows what the film is about. Father Christmas has been abducted and they have 24 hours to find him and save Christmas
Reference to the directors producing 'Jumanji: Welcome To The Jungle' (on a title card) - thus indicating to the audience what type of film it will be
Some dialogue played - showing that it is an action/comedy (genre)
Release date given for November 15 on title card
Magical creatures introduced with a sci-fi theme
Name of the film near end (animated title card)
Reference to playing at IMAX to increase revenue stream and only in theatres (not being streamed online)
Age rating PG-13 (on title card)

'Red One' Teaser Trailer

Much shorter than theatrical trailer
Main characters introduced but only briefly
Exciting, festive, non-diegetic music
Main reference to the film being shown on Prime on December 12 (on title card and voiceover)
Voiceover introducing the film, narrating release date
Fast pace editing
Some of the plot revealed, though limited compared to theatrical trailer
Film title on title card

Short - only 30 seconds
Different images from the other trailers revealing new shots to the audience
Name of film on animated title card
Tagline split across separate title cards
Exciting music
Fast-paced editing
Eye candy
Brief introduction to characters and the fact that there will be magical/sci-fi characters
The release date of November 15 is flagged on a title card and voiceover
To be shown in Dolby Cinemas and IMAX (title card)
Certificate (voiceover)