Advanced Portfolio - Film Marketing Campaign - Introduction

Film Marketing Campaign - Introduction

For this project I will be creating a film marketing campaign for an imaginary film from a genre of my choice. 

This marketing campaign will include two trailers, a film poster and a social media page. I am aiming to create a sense of unity across each part of the marketing campaign so that it is clear that the marketing materials are advertising the same film. 

Before  I decide on my genre I am going to research existing trailers, posters and social media pages from films from a range of different genres so that I can get a clear understanding of the general conventions of each kind of marketing material. 

Below is an example of a marketing campaign of a recent film that includes a range of different trailers, posters and social media pages.

'Joker: Folie à Deux'

A range of posters was released at different points during the campaign, including teaser posters, theatrical posters, posters for the film's IMAX release (and other formats) and character posters.

Teaser Trailer:

TV Spot:

Theatrical Trailer:

A range of trailers were also released, including teaser trailers (coming out months before the film), lots of TV Spots (focusing on different aspects of the film) and theatrical trailers (with more character development and information about the plot).

Social Media Pages:

'Joker: Folie à Deux' Instagram Page

'Joker: Folie à Deux' Facebook Page

There were social media accounts created for Facebook, Instagram, TikTok and YouTube.